Two Chicks vs Pan's · Bay Area shelf head-to-head
Two Chicks and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's carries more Brand PowerPan's is in more Bay Area grocersPan's fields the deeper lineupTwo Chicks sits further up the premium end
Two Chicks
Pan's
9
brand power
32
2
products
12
1
categories
2
1
grocers
9
$12.19
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Two Chicks▭ Pan's
Distribution · 30% of score4·38
T
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Two Chicks
no top category Pan's doesn’t also play in.
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Two Chicks · 0
no exclusive doors — everywhere Two Chicks is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Two Chicks · Pan's
