Ucc vs Stumptown · Bay Area shelf head-to-head
Ucc and Stumptown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stumptown carries more Brand PowerStumptown is in more Bay Area grocersStumptown fields the deeper lineupStumptown sits further up the premium end
Ucc
Stumptown
16
brand power
45
4
products
24
2
categories
1
2
subcategories
3
2
grocers
13
$3.39
avg price
$14.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ucc▭ Stumptown
Distribution · 30% of score8·54
U
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ucc
only Stumptown
no top category Ucc doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ucc · 0
no exclusive doors — everywhere Ucc is, Stumptown is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ucc · Stumptown