Uncle Matt's Organic vs Weird Tea · Bay Area shelf head-to-head
Uncle Matt's Organic and Weird Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersUncle Matt's Organic fields the deeper lineup
Uncle Matt's Organic
Weird Tea
44
brand power
17
21
products
3
2
categories
1
7
subcategories
2
16
grocers
9
19.1¢
price per fl oz
23.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Uncle Matt's Organic▭ Weird Tea
Distribution · 30% of score67·38
W
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Uncle Matt's Organic
only Weird Tea
no top category Uncle Matt's Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Uncle Matt's Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Uncle Matt's Organic · Weird Tea