Underground Meats vs Fra' Mani · Bay Area shelf head-to-head
Underground Meats and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Underground Meats
Fra' Mani
0
brand power
51
7
products
15
2
categories
3
2
subcategories
7
1
grocers
15
$10.83
avg price
$10.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Underground Meats▭ Fra' Mani
Distribution · 30% of score4·63
U
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Underground Meats
no top category Fra' Mani doesn’t also play in.
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Underground Meats · 0
no exclusive doors — everywhere Underground Meats is, Fra' Mani is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Underground Meats · Fra' Mani