Underground Meats vs Olli Salumeria · Bay Area shelf head-to-head
Underground Meats and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olli Salumeria carries more Brand PowerOlli Salumeria is in more Bay Area grocersOlli Salumeria fields the deeper lineup
Underground Meats
Olli Salumeria
0
brand power
40
7
products
21
2
categories
3
2
subcategories
4
1
grocers
10
$10.83
avg price
$9.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Underground Meats▭ Olli Salumeria
Distribution · 30% of score4·42
U
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Underground Meats
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Underground Meats · 0
no exclusive doors — everywhere Underground Meats is, Olli Salumeria is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Underground Meats · Olli Salumeria