Unique Snacks vs Pop Daddy Pretzels · Bay Area shelf head-to-head
Unique Snacks and Pop Daddy Pretzels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Unique Snacks is in more Bay Area grocers
Unique Snacks
Pop Daddy Pretzels
39
brand power
38
8
products
9
2
categories
1
14
grocers
10
55.1¢
price per oz
73.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Unique Snacks▭ Pop Daddy Pretzels
Distribution · 30% of score58·42
carried in 14 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Unique Snacks
only Pop Daddy Pretzels
no top category Unique Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Unique Snacks · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Unique Snacks · Pop Daddy Pretzels
