Untitled Art. vs Brause · Bay Area shelf head-to-head
Untitled Art. and Brause, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Untitled Art.
Brause
15
brand power
15
3
products
5
2
categories
1
2
grocers
2
15.3¢
price per fl oz
37.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Untitled Art.▭ Brause
Distribution · 30% of score8·8
U
B
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Untitled Art.
only Brause
no top category Untitled Art. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Untitled Art. · 1
only Brause · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Untitled Art. · Brause