Up Up vs Alter Eco · Bay Area shelf head-to-head
Up Up and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco carries more Brand PowerAlter Eco is in more Bay Area grocersAlter Eco fields the deeper lineupUp Up sits further up the premium end
Up Up
Alter Eco
15
brand power
45
3
products
38
2
categories
2
2
grocers
15
$9.02
avg price
$6.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Up Up▭ Alter Eco
Distribution · 30% of score8·63
U
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Up Up
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Up Up · 0
no exclusive doors — everywhere Up Up is, Alter Eco is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Up Up · Alter Eco
