Up Up vs L'amourette · Bay Area shelf head-to-head
Up Up and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineupUp Up sits further up the premium end
Up Up
L'amourette
15
brand power
44
3
products
27
2
categories
3
2
grocers
11
$9.02
avg price
$8.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Up Up▭ L'amourette
Distribution · 30% of score8·46
U
carried in 2 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Up Up
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Up Up · 0
no exclusive doors — everywhere Up Up is, L'amourette is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Up Up · L'amourette
