Vacadillos vs Pan's · Bay Area shelf head-to-head
Vacadillos and Pan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pan's is in more Bay Area grocersPan's fields the deeper lineupVacadillos sits further up the premium end
Vacadillos
Pan's
29
brand power
32
4
products
12
2
categories
2
2
grocers
9
$10.04
avg price
$8.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vacadillos▭ Pan's
Distribution · 30% of score8·38
V
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vacadillos
only Pan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vacadillos · 0
no exclusive doors — everywhere Vacadillos is, Pan's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vacadillos · Pan's
