Vahdam India vs Twinings · Bay Area shelf head-to-head
Vahdam India and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings carries more Brand PowerTwinings is in more Bay Area grocersTwinings fields the deeper lineup
Vahdam India
Twinings
9
brand power
47
2
products
54
1
categories
1
1
subcategories
6
1
grocers
14
$12.99
avg price
$7.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vahdam India▭ Twinings
Distribution · 30% of score4·58
V
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vahdam India
no top category Twinings doesn’t also play in.
only Twinings
no top category Vahdam India doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vahdam India · 0
no exclusive doors — everywhere Vahdam India is, Twinings is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vahdam India · Twinings