Valley Fresh vs Swanson's · Bay Area shelf head-to-head
Valley Fresh and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerSwanson's is in more Bay Area grocersSwanson's fields the deeper lineup
Valley Fresh
Swanson's
15
brand power
51
2
products
27
1
categories
3
1
subcategories
4
4
grocers
11
$6.37
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Valley Fresh▭ Swanson's
Distribution · 30% of score17·46
V
S
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Valley Fresh
no top category Swanson's doesn’t also play in.
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Valley Fresh · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Valley Fresh · Swanson's