Velveeta vs Cowgirl Creamery · Bay Area shelf head-to-head
Velveeta and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cowgirl Creamery carries more Brand PowerCowgirl Creamery is in more Bay Area grocersCowgirl Creamery fields the deeper lineupCowgirl Creamery sits further up the premium end
Velveeta
Cowgirl Creamery
44
brand power
49
13
products
21
3
categories
4
8
grocers
16
53.3¢
price per oz
$2.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Velveeta▭ Cowgirl Creamery
Distribution · 30% of score33·67
V
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Velveeta
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cowgirl Creamery · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Velveeta · Cowgirl Creamery