Velveeta vs Point Reyes Farmstead Cheese Company · Bay Area shelf head-to-head
Velveeta and Point Reyes Farmstead Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Point Reyes Farmstead Cheese Company is in more Bay Area grocersPoint Reyes Farmstead Cheese Company fields the deeper lineupPoint Reyes Farmstead Cheese Company sits further up the premium end
Velveeta
Point Reyes Farmstead Cheese Company
44
brand power
46
13
products
20
3
categories
1
3
subcategories
4
8
grocers
16
53.3¢
price per oz
$1.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Velveeta▭ Point Reyes Farmstead Cheese Company
Distribution · 30% of score33·67
V
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Velveeta
only Point Reyes Farmstead Cheese Company
no top category Velveeta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Point Reyes Farmstead Cheese Company · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Velveeta · Point Reyes Farmstead Cheese Company