Vermints vs Life Savers · Bay Area shelf head-to-head
Vermints and Life Savers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermints is in more Bay Area grocersLife Savers fields the deeper lineupVermints sits further up the premium end
Vermints
Life Savers
26
brand power
24
6
products
14
1
categories
1
1
subcategories
3
9
grocers
8
$2.72
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermints▭ Life Savers
Distribution · 30% of score38·33
L
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermints
no top category Life Savers doesn’t also play in.
only Life Savers
no top category Vermints doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vermints · 7
only Life Savers · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermints · Life Savers
