Vermont Salumi vs Fra' Mani · Bay Area shelf head-to-head
Vermont Salumi and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersVermont Salumi sits further up the premium end
Vermont Salumi
Fra' Mani
27
brand power
51
17
products
15
2
categories
3
2
subcategories
7
1
grocers
15
$4.18
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vermont Salumi▭ Fra' Mani
Distribution · 30% of score4·63
V
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vermont Salumi
no top category Fra' Mani doesn’t also play in.
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vermont Salumi · Fra' Mani
