Village Bakery vs Izzio Artisan Bakery · Bay Area shelf head-to-head
Village Bakery and Izzio Artisan Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izzio Artisan Bakery carries more Brand PowerIzzio Artisan Bakery is in more Bay Area grocersIzzio Artisan Bakery fields the deeper lineup
Village Bakery
Izzio Artisan Bakery
0
brand power
32
2
products
15
1
categories
1
2
subcategories
4
1
grocers
6
$6.59
avg price
$6.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Village Bakery▭ Izzio Artisan Bakery
Distribution · 30% of score4·25
V
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Village Bakery
no top category Izzio Artisan Bakery doesn’t also play in.
only Izzio Artisan Bakery
no top category Village Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Village Bakery · 1
only Izzio Artisan Bakery · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Village Bakery · Izzio Artisan Bakery