Vital Farms vs Judy's Family Farm · Bay Area shelf head-to-head
Vital Farms and Judy's Family Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerJudy's Family Farm is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Vital Farms
Judy's Family Farm
53
brand power
33
22
products
6
4
categories
1
13
grocers
17
99.8¢
price per item
71.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Farms▭ Judy's Family Farm
Distribution · 30% of score54·71
carried in 13 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Farms
only Judy's Family Farm
no top category Vital Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Farms · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Farms · Judy's Family Farm
