Vital Farms vs Rock Island · Bay Area shelf head-to-head
Vital Farms and Rock Island, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerRock Island is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Vital Farms
Rock Island
53
brand power
27
22
products
3
4
categories
1
13
grocers
14
99.8¢
price per item
51.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Farms▭ Rock Island
Distribution · 30% of score54·58
R
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Farms
only Rock Island
no top category Vital Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Farms · Rock Island
