Vital Farms vs Uncle Eddie's · Bay Area shelf head-to-head
Vital Farms and Uncle Eddie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vital Farms carries more Brand PowerVital Farms is in more Bay Area grocersVital Farms fields the deeper lineupVital Farms sits further up the premium end
Vital Farms
Uncle Eddie's
53
brand power
29
22
products
5
4
categories
1
13
grocers
12
99.8¢
price per item
49.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vital Farms▭ Uncle Eddie's
Distribution · 30% of score54·50
U
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Farms
only Uncle Eddie's
no top category Vital Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vital Farms · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vital Farms · Uncle Eddie's
