Vitalia vs Kern's · Bay Area shelf head-to-head
Vitalia and Kern's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kern's carries more Brand PowerKern's is in more Bay Area grocersKern's fields the deeper lineup
Vitalia
Kern's
14
brand power
31
6
products
12
2
categories
3
5
subcategories
6
2
grocers
8
$8.12
avg price
$2.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitalia▭ Kern's
Distribution · 30% of score8·33
V
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitalia
no top category Kern's doesn’t also play in.
only Kern's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitalia · 0
no exclusive doors — everywhere Vitalia is, Kern's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitalia · Kern's