Vitaminwater vs Hint · Bay Area shelf head-to-head
Vitaminwater and Hint, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hint is in more Bay Area grocersHint fields the deeper lineupHint sits further up the premium end
Vitaminwater
Hint
53
brand power
49
25
products
29
1
categories
3
10
grocers
11
16.1¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitaminwater▭ Hint
Distribution · 30% of score42·46
V
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitaminwater
no top category Hint doesn’t also play in.
only Hint
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vitaminwater · 2
only Hint · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitaminwater · Hint
