Vitaminwater vs Lemon Perfect · Bay Area shelf head-to-head
Vitaminwater and Lemon Perfect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vitaminwater carries more Brand PowerVitaminwater is in more Bay Area grocersVitaminwater fields the deeper lineup
Vitaminwater
Lemon Perfect
53
brand power
26
25
products
6
1
categories
2
10
grocers
5
16.1¢
price per fl oz
17.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vitaminwater▭ Lemon Perfect
Distribution · 30% of score42·21
V
L
carried in 10 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vitaminwater
no top category Lemon Perfect doesn’t also play in.
only Lemon Perfect
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Vitaminwater · 7
only Lemon Perfect · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vitaminwater · Lemon Perfect
