Vive Organic vs Kor Shots · Bay Area shelf head-to-head
Vive Organic and Kor Shots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocersVive Organic fields the deeper lineup
Vive Organic
Kor Shots
50
brand power
25
18
products
5
2
categories
1
13
grocers
5
$2.05
price per fl oz
$2.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vive Organic▭ Kor Shots
Distribution · 30% of score54·21
K
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vive Organic
only Kor Shots
no top category Vive Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vive Organic · Kor Shots
