Vive Organic vs Sol-ti · Bay Area shelf head-to-head
Vive Organic and Sol-ti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocersVive Organic fields the deeper lineupVive Organic sits further up the premium end
Vive Organic
Sol-ti
50
brand power
39
18
products
14
2
categories
2
2
subcategories
6
13
grocers
12
$2.05
price per fl oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vive Organic▭ Sol-ti
Distribution · 30% of score54·50
carried in 13 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Juice13 vs 13 SKUs
1% of shelf
only Vive Organic
no top category Sol-ti doesn’t also play in.
only Sol-ti
no top category Vive Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vive Organic · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vive Organic · Sol-ti
