Vlasic vs Claussen · Bay Area shelf head-to-head
Vlasic and Claussen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic carries more Brand PowerVlasic is in more Bay Area grocersVlasic fields the deeper lineup
Vlasic
Claussen
39
brand power
30
18
products
9
2
categories
2
11
grocers
9
32.6¢
price per fl oz
29.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vlasic▭ Claussen
Distribution · 30% of score46·38
V
C
carried in 11 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vlasic
only Claussen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vlasic · 3
only Claussen · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vlasic · Claussen
