Vlasic vs Wickles · Bay Area shelf head-to-head
Vlasic and Wickles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic carries more Brand PowerVlasic is in more Bay Area grocersVlasic fields the deeper lineup
Vlasic
Wickles
39
brand power
15
18
products
3
2
categories
2
11
grocers
2
$5.69
avg price
$7.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vlasic▭ Wickles
Distribution · 30% of score46·8
V
W
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vlasic
no top category Wickles doesn’t also play in.
only Wickles
no top category Vlasic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vlasic · Wickles