Volcano vs Sicilia · Bay Area shelf head-to-head
Volcano and Sicilia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Volcano carries more Brand PowerVolcano is in more Bay Area grocersSicilia fields the deeper lineupVolcano sits further up the premium end
Volcano
Sicilia
23
brand power
10
3
products
6
2
categories
1
3
subcategories
2
7
grocers
5
46.8¢
price per fl oz
44.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Volcano▭ Sicilia
Distribution · 30% of score29·21
V
S
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Volcano
only Sicilia
no top category Volcano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Volcano · Sicilia