Voss vs Evian · Bay Area shelf head-to-head
Voss and Evian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evian carries more Brand PowerEvian is in more Bay Area grocersEvian fields the deeper lineupVoss sits further up the premium end
Voss
Evian
27
brand power
33
7
products
10
2
categories
2
8
grocers
10
18.2¢
price per fl oz
7.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Voss▭ Evian
Distribution · 30% of score33·42
V
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water2 vs 2 SKUs
V
<1% of shelf
only Voss
no top category Evian doesn’t also play in.
only Evian
no top category Voss doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Voss · 1
only Evian · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Voss · Evian
