Vybes vs Daytrip · Bay Area shelf head-to-head
Vybes and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineupVybes sits further up the premium end
Vybes
Daytrip
22
brand power
41
6
products
17
2
categories
3
4
subcategories
3
8
grocers
11
55.5¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Vybes▭ Daytrip
Distribution · 30% of score33·46
V
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vybes
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vybes · 2
only Daytrip · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Vybes · Daytrip