Waiākea vs Lacroix · Bay Area shelf head-to-head
Waiākea and Lacroix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lacroix carries more Brand PowerLacroix is in more Bay Area grocersLacroix fields the deeper lineupWaiākea sits further up the premium end
Waiākea
Lacroix
30
brand power
63
8
products
78
3
categories
1
9
grocers
18
13.0¢
price per fl oz
7.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waiākea▭ Lacroix
Distribution · 30% of score38·75
W
carried in 9 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lacroix
no top category Waiākea doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Waiākea · 0
no exclusive doors — everywhere Waiākea is, Lacroix is too.
only Lacroix · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waiākea · Lacroix