Waku vs Tazo Tea · Bay Area shelf head-to-head
Waku and Tazo Tea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tazo Tea carries more Brand PowerTazo Tea is in more Bay Area grocersTazo Tea fields the deeper lineup
Waku
Tazo Tea
18
brand power
45
7
products
32
1
categories
2
1
subcategories
9
2
grocers
13
$10.22
avg price
$6.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Waku▭ Tazo Tea
Distribution · 30% of score8·54
W
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Waku
no top category Tazo Tea doesn’t also play in.
only Tazo Tea
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Waku · Tazo Tea