Walkers Shortbread vs Fancypants Baking Co. · Bay Area shelf head-to-head
Walkers Shortbread and Fancypants Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Walkers Shortbread
no top category Fancypants Baking Co. doesn’t also play in.
only Fancypants Baking Co.
no top category Walkers Shortbread doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Walkers Shortbread is, Fancypants Baking Co. is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Walkers Shortbread · Fancypants Baking Co.