Wasa vs Cheez-it · Bay Area shelf head-to-head
Wasa and Cheez-it, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it carries more Brand PowerWasa is in more Bay Area grocersCheez-it fields the deeper lineup
Wasa
Cheez-it
39
brand power
44
10
products
25
1
categories
3
16
grocers
13
60.3¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wasa▭ Cheez-it
Distribution · 30% of score67·54
C
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wasa
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wasa · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wasa · Cheez-it