Wedemeyer Bakery vs Oroweat · Bay Area shelf head-to-head
Wedemeyer Bakery and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineupWedemeyer Bakery sits further up the premium end
Wedemeyer Bakery
Oroweat
12
brand power
49
4
products
40
1
categories
2
1
subcategories
11
1
grocers
12
48.7¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wedemeyer Bakery▭ Oroweat
Distribution · 30% of score4·50
W
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wedemeyer Bakery
no top category Oroweat doesn’t also play in.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wedemeyer Bakery · Oroweat
