Weird Tea vs Uncle Matt's Organic · Bay Area shelf head-to-head
Weird Tea and Uncle Matt's Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Uncle Matt's Organic carries more Brand PowerUncle Matt's Organic is in more Bay Area grocersUncle Matt's Organic fields the deeper lineup
Weird Tea
Uncle Matt's Organic
17
brand power
44
3
products
21
1
categories
2
2
subcategories
7
9
grocers
16
23.1¢
price per fl oz
19.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Weird Tea▭ Uncle Matt's Organic
Distribution · 30% of score38·67
W
carried in 9 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Weird Tea
no top category Uncle Matt's Organic doesn’t also play in.
only Uncle Matt's Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Weird Tea · 1
only Uncle Matt's Organic · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Weird Tea · Uncle Matt's Organic