Wellington vs Rustic Bakery · Bay Area shelf head-to-head
Wellington and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineupRustic Bakery sits further up the premium end
Wellington
Rustic Bakery
11
brand power
56
6
products
32
1
categories
4
4
grocers
21
$1.28
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wellington▭ Rustic Bakery
Distribution · 30% of score17·88
W
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wellington
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Wellington · 0
no exclusive doors — everywhere Wellington is, Rustic Bakery is too.
only Rustic Bakery · 17
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wellington · Rustic Bakery