What The Flan! vs Señor Rico · Bay Area shelf head-to-head
What The Flan! and Señor Rico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
What The Flan! carries more Brand PowerWhat The Flan! fields the deeper lineup
What The Flan!
Señor Rico
21
brand power
13
6
products
3
2
categories
1
3
subcategories
2
2
grocers
2
$5.75
avg price
$2.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ What The Flan!▭ Señor Rico
Distribution · 30% of score8·8
W
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only What The Flan!
only Señor Rico
no top category What The Flan! doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only What The Flan! · 2
only Señor Rico · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: What The Flan! · Señor Rico