Wheat Thins vs La Panzanella · Bay Area shelf head-to-head
Wheat Thins and La Panzanella, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Panzanella carries more Brand PowerLa Panzanella is in more Bay Area grocersLa Panzanella fields the deeper lineupLa Panzanella sits further up the premium end
Wheat Thins
La Panzanella
28
brand power
48
8
products
19
1
categories
2
11
grocers
17
89.1¢
price per oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wheat Thins▭ La Panzanella
Distribution · 30% of score46·71
W
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wheat Thins
no top category La Panzanella doesn’t also play in.
only La Panzanella
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wheat Thins · 2
only La Panzanella · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wheat Thins · La Panzanella
