Wheat Thins vs Milton's · Bay Area shelf head-to-head
Wheat Thins and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineup
Wheat Thins
Milton's
28
brand power
48
8
products
26
1
categories
3
11
grocers
17
89.1¢
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wheat Thins▭ Milton's
Distribution · 30% of score46·71
W
carried in 11 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wheat Thins
no top category Milton's doesn’t also play in.
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wheat Thins · 1
only Milton's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wheat Thins · Milton's
