Whisker & Tail vs Redbarn · Bay Area shelf head-to-head
Whisker & Tail and Redbarn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Redbarn carries more Brand PowerRedbarn is in more Bay Area grocersRedbarn fields the deeper lineupWhisker & Tail sits further up the premium end
Whisker & Tail
Redbarn
16
brand power
34
6
products
23
1
categories
3
1
grocers
4
$8.86
price per oz
$6.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whisker & Tail▭ Redbarn
Distribution · 30% of score4·17
W
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whisker & Tail
no top category Redbarn doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whisker & Tail · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whisker & Tail · Redbarn
