Lining them up…
White Leaf Provisions Biodynamic and Serenity Kids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category White Leaf Provisions Biodynamic doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere White Leaf Provisions Biodynamic is, Serenity Kids is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: White Leaf Provisions Biodynamic · Serenity Kids
15 products in the catalog·33 products in the catalog
spans 3 categories·spans 2 categories
~3% average share on the shelves it competes on·~5% average share on the shelves it competes on
