Whittard vs Harney & Sons · Bay Area shelf head-to-head
Whittard and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Whittard
Harney & Sons
18
brand power
49
9
products
72
1
categories
2
5
subcategories
20
1
grocers
13
$15.56
avg price
$9.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whittard▭ Harney & Sons
Distribution · 30% of score4·54
W
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whittard
no top category Harney & Sons doesn’t also play in.
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Whittard · 0
no exclusive doors — everywhere Whittard is, Harney & Sons is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whittard · Harney & Sons