Whole Grain Bread Co. vs Oroweat · Bay Area shelf head-to-head
Whole Grain Bread Co. and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Whole Grain Bread Co.
Oroweat
17
brand power
49
3
products
40
1
categories
2
3
subcategories
11
7
grocers
12
31.0¢
price per oz
35.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Whole Grain Bread Co.▭ Oroweat
Distribution · 30% of score29·50
W
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Whole Grain Bread Co.
no top category Oroweat doesn’t also play in.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Whole Grain Bread Co. · 2
only Oroweat · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Whole Grain Bread Co. · Oroweat
