Wild Society Nutrition vs 1st Phorm · Bay Area shelf head-to-head
Wild Society Nutrition and 1st Phorm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Society Nutrition
no top category 1st Phorm doesn’t also play in.
only 1st Phorm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Wild Society Nutrition is, 1st Phorm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Society Nutrition · 1st Phorm
