Wild West Ferments vs Sinto Gourmet · Bay Area shelf head-to-head
Wild West Ferments and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupWild West Ferments sits further up the premium end
Wild West Ferments
Sinto Gourmet
34
brand power
39
8
products
14
4
categories
3
4
subcategories
4
8
grocers
12
84.6¢
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild West Ferments▭ Sinto Gourmet
Distribution · 30% of score33·50
W
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pickles1 vs 3 SKUs
W
1% of shelf
only Wild West Ferments
only Sinto Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild West Ferments · 1
only Sinto Gourmet · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild West Ferments · Sinto Gourmet
