Wilde vs Flock · Bay Area shelf head-to-head
Wilde and Flock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilde carries more Brand PowerFlock is in more Bay Area grocersWilde fields the deeper lineup
Wilde
Flock
37
brand power
26
21
products
5
2
categories
2
6
grocers
7
$2.49
price per oz
$3.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilde▭ Flock
Distribution · 30% of score25·29
F
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilde
only Flock
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilde · 1
only Flock · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilde · Flock
