Wilde vs Mary's Gone Crackers · Bay Area shelf head-to-head
Wilde and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers carries more Brand PowerMary's Gone Crackers is in more Bay Area grocersMary's Gone Crackers fields the deeper lineupWilde sits further up the premium end
Wilde
Mary's Gone Crackers
37
brand power
46
21
products
31
2
categories
2
6
grocers
16
$2.49
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilde▭ Mary's Gone Crackers
Distribution · 30% of score25·67
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilde
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilde · 1
only Mary's Gone Crackers · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilde · Mary's Gone Crackers
