Wilde vs Milton's · Bay Area shelf head-to-head
Wilde and Milton's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Milton's carries more Brand PowerMilton's is in more Bay Area grocersMilton's fields the deeper lineupWilde sits further up the premium end
Wilde
Milton's
37
brand power
48
21
products
26
2
categories
3
6
grocers
17
$2.49
price per oz
93.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wilde▭ Milton's
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wilde
only Milton's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wilde · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wilde · Milton's
