Wiley Wallaby vs Panda · Bay Area shelf head-to-head
Wiley Wallaby and Panda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Panda is in more Bay Area grocersWiley Wallaby fields the deeper lineup
Wiley Wallaby
Panda
18
brand power
18
10
products
5
1
categories
1
2
subcategories
1
5
grocers
10
$6.85
avg price
$3.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wiley Wallaby▭ Panda
Distribution · 30% of score21·42
W
P
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score57·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wiley Wallaby
no top category Panda doesn’t also play in.
only Panda
no top category Wiley Wallaby doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wiley Wallaby · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wiley Wallaby · Panda